Before you start
The variant page must be live and published in Shopify, reachable at an absolute
https://URL on your store, before you publish the experiment — variant visitors land on it immediately.Cooee's theme app extension must be enabled so tracking works on both the origin and variant pages.
Know the canonical path of your origin page (e.g. /pages/black-friday or /products/shoe) — that is what you'll enter as the Origin URL.
Step 1 — Create the experiment
In Cooee, go to Experiments → New experiment
Select Split URL
Enter a Name and Hypothesis, choose a Primary metric, then click Create
Step 2 — Set the Origin URL (Control arm)
Open the Control arm
Enter the Origin URL — the page path the test runs on. Use the canonical path (e.g. /products/shoe), not a collection-nested one like /collections/summer/products/shoe
Matching is exact — no wildcards. Only visitors who land on this page are entered into the test; control visitors stay here.
Step 3 — Set the Variant URL (Variant arm)
Open the Variant arm
Enter the Variant URL — the absolute
https://destination the variant cohort is sent toRename the arm if it helps (e.g. "Curated LP"), and set the traffic split (50/50 is recommended for the fastest result)
Step 4 — Publish
Click Publish. Cooee begins redirecting variant-assigned visitors as soon as they land on the origin page.
QA your setup
Open the origin page in a fresh private/incognito window and confirm you either stay (control) or get redirected to the variant URL
Use a normal browser — automated/bot traffic is excluded from assignment
Because assignment is sticky, clear the site's data (or use a new private window) between checks to see a fresh assignment
Don't change either page mid-test — editing the origin or variant while the experiment runs muddies the comparison.