Cooee powers hyper-personalized and real-time engagements for web & mobile apps based on machine learning. The SaaS platform, hosted on cloud infrastructure processes millions of user transactions and data attributes to create unique and contextual user engagement triggers for end users with simple SDK integration that requires no coding at the mobile app level.
Personalization requires data of access devices and browsing patterns from each user on the mobile app. Cooee's SDK is designed to gather this data from users' mobile devices and take it to the customer data lake on the secure cloud hosted infrastructure.
Cooee SDK is available for Android, iOS & Web, performing the following two major functionalities:
- Gather Data– Collect app user's device data and usage patterns on the mobile app that will act as input for machine learning algorithms in the data pipeline.
- Trigger Engagements– Based on outputs of machine learning algorithms, render engagement triggers on the user's handset and track response data which is collated and shared back in customer data lake to check effectiveness of each trigger.