Video processing
When a video is uploaded to Shopify Files, Shopify automatically transcodes it into multiple web-optimised formats. The original uploaded file is never served directly to shoppers. Instead, Shopify generates:
MP4 at up to three resolutions (e.g. 480p, 720p, 1080p) depending on the source quality
m3u8 (HLS adaptive streaming) as an additional format
How Cooee selects video quality
Cooee's widget serves the appropriate quality based on the display context:
Widget context | Priority order |
Fullscreen / video detail dialog | Highest quality MP4 → high → low → HLS |
Playlists & popups (default) | High quality MP4 → highest → low → HLS |
Video stories (small thumbnails) | Lowest quality MP4 → high → highest → HLS |
The browser plays the first format it supports.