Cooee automatically appends specific UTM parameters to URLs whenever a user clicks on a widget and is redirected to a product, collection, or any other page. These parameters are designed to enrich analytics platforms such as Google Analytics, enabling more detailed tracking and attribution.
UTM Parameters Added by Cooee
utm_source
Value:
cooee_aiDescription: Identifies Cooee as the source of the traffic.
utm_medium
Value:
onsite_widgetDescription: Specifies that the traffic originated from an onsite widget.
utm_campaign
Value: The type of widget the user interacted with (e.g.,
shoppable_video,product_promotions).Description: Indicates the specific campaign or widget type that led to the redirect.
utm_content
Value: The campaign ID of the widget that was clicked.
Description: Provides a unique identifier for the specific widget instance or campaign.
Example
https://example.com/products/cotton-printed-zeenat-rani-pink-top?utm_source=cooee_ai&utm_medium=onsite_widget&utm_campaign=shoppable_video&utm_content=255
In this example:
utm_source=cooee_aishows the traffic came from Cooee.utm_medium=onsite_widgetindicates it was via an onsite widget.utm_campaign=shoppable_videospecifies the widget type.utm_content=255is the campaign ID of the widget clicked.