Template experiments change the content areas of a page — sections, layout, imagery, and copy — without touching your global design. Here are the ideas merchants reach for most, by page type.
Product pages
The most popular use case. Small changes near the buy button often move conversion the most.
Move reviews or ratings above the fold
Add a sticky add-to-cart bar on scroll
Try a different image gallery — single image vs. grid vs. carousel
Add trust signals (shipping, returns, guarantees) near the price
Switch product info between tabs and a single stacked layout
Add or remove app blocks — size charts, countdown timers, bundles
Remove distracting sections to shorten the path to purchase
Collection pages
Often the first page a shopper lands on from an ad or search.
Change the grid density — 3, 4, or 5 columns
Try larger vs. smaller product images
Add a featured banner or promo row between products
Show or hide quick-add buttons on cards
Move or restyle filters and sorting
Show or hide review stars on cards
Homepage
Sets the tone for the whole store.
Test different hero sections and calls-to-action
Reorder sections
Add or remove sections — video, blog feed, newsletter signup
Compare a focused layout against a longer, comprehensive one
Try full-width vs. split hero layouts
Landing pages
For Shopify page templates behind paid or seasonal traffic.
Short, focused pages vs. longer multi-section pages
Different hero layouts and CTA placement
Add or remove trust signals
Product-first vs. education-first structure
Seasonal vs. evergreen content
Blog and article pages
Add product recommendation sections
Test content width — with vs. without a sidebar
Move CTAs inline vs. an end-of-article banner
Compare related articles against a featured collection
Cart page
If your store uses a cart page rather than a drawer.
Add urgency or free-shipping-threshold messaging
Simplify the layout to reduce distractions
Add cross-sell / upsell sections
Move the checkout button
App blocks
Measure the real impact of the apps on your pages.
Add or remove a review widget and compare
Test where a size chart or bundle block sits
Remove a loyalty or badge block to see if it helps or hurts
Tip: keep each experiment to one clear hypothesis. Testing several changes at once tells you whether something moved but not what caused it.